Personalised Rucksacks – Your Logo on the Go!

April 23, 2013 at 15:53

Promotional Backpack
How often have you seen people with personalised rucksacks with a company logo on, particularly at events? Have you ever wondered why are backpacks one of the best selling promotional items? Once you analyse their strong points from a marketing perspective the answer becomes quite clear.

Printing and Exposure

One of the key product features that makes backpacks such a popular gift is the large printing area. On most rucksa

cks you are able to print across the whole face. Why is this advantageous? Simply put, the larger the print the more people will see it and this is what you wish to achieve when handing out merchandise: maximum exposure. This is a key feature not so much for the person to whom you give the backpack but to the general public.

Other branded items such as keyrings, mugs or pens make excellent products due to their cost, lifespan and usefulness for example. However, they are often kept in pockets, on desks or are only brought out at certain moments of the day and therefore the general exposure is reduced. Rucksacks are the opposite. They are used in public and seen by many people and this is one


of the reasons they are so frequently used at events. If you handed out a cheap drawstring backpack with a 20x20cm logo on in just one day, thousands of people may see your logo as they walk past the person carrying the bag.


Another reason that branded backpacks are so popular is that there are a wide range of designs and styles available and this means that they can be used in a wide variety of situations:

  • A school could choose a bright and colourful children´s backpackPromotional Backpack
  • A drawstring backpack makes a cost-effective giveaway at a trade-fair
  • A sports bag is perfect for teams or clients that travel a lot
  • A heavy duty backpacks are great for outdoor companies.

They are also available in many colours from bright primary colours to more discrete pastel colours depending on the kind of company you have and the image you wish to portray.

So which are the most popular?
Without doubt the most popular rucksack is the simple nylon drawstring backpack as shown in the image. A big reason for this is the cost – they are available from as little as 0,72€ p/unit. Generally these tend to be ordered in bright colours with a crisp and clear logo on however it is also possible to print them with a full-colour transfer should you require. Our team will be delighted to help you find find the most appropriate backpack for your needs. Please don’t hesitate to contact us.