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Lead Times or the 3 Stages to get your Personalised Merchandise

December 3, 2012 at 12:17

lead times personalised merchandise

The standard lead times for items that are held in stock is between two and three weeks depending on the product. Why is this?

Europromotional Products investigates.

The process can basically be split up in to three stages; delivery to printers, the printing itself and the shipping of final product.

Three Basics to Consider for Giving Away Promotional Items in a Foreign Country

November 13, 2012 at 15:37

Giveaways in international trade fairs

OK, so you finally understood the advantages of using personalised products to enhance your brand all over the world. One of the main concerns for any business owner or marketer would be to purchase quality items at affordable prices. There is a trick though: promotional items need to address to your prospect clients, no matter where your business is located. It’s a bit like that saying: ‘Don’t sell ice to the Eskimos!’ That is a crucial aspect to have in mind when looking for branded giveaways in foreign trade fairs or making a gift to clients, employees or providers abroad.

Promotional Product Process – made simple!

October 29, 2012 at 12:05

undecided client on the phone

With thousands of promo items available for someone who has never bought any promotional items the whole process can be very confusing. After giving you some advice on how to choose the right promotional product, now here comes a simple guide to how the whole process works and it has been broken down in to four easy parts.

Things to Keep in Mind When Ordering Branded USB Memory Sticks

October 17, 2012 at 11:32


personalised usb sticks

Promotional gifts are a great way for organisations to deliver useful items to potential and existing customers, while ensuring that the company name remains at the forefront of their minds. Branded USB sticks, for example, have become incredibly popular, as they are quite useful and can improve the technological efficiency of nearly any operation. However, there are some inherent dangers to using technology that is of questionable quality. 

Why do more items cost less relatively?

September 27, 2012 at 16:37

ink printerHave you ever wondered why ordering 100 printed bags cost far more than 10,000?

Well, hopefully we have the answer here; it´s all about the sharing of the fixed costs of production. Our resident Business Management graduate, Paul Millington, is here to explain.

(Note: this won´t be a post for those who don´t like maths!)

Basically when it comes to any manufacturing process there are two types of cost involved: fixed and variable.

Promotional Products Recall Rate – The Sky Is the Limit?

September 14, 2012 at 07:26

Promotional items recall rateIf you want to build a successful business, a critical aspect is maintaining your brand powerful. However, creating a brand and keeping the customers’ interest alive is perhaps one of the most challenging tasks you will ever have to accomplish.

While most small businesses rely on market partnerships or word-of-mouth, large companies rely on an array of marketing strategies to draw their customers. The difference consists in the marketing budget you are ready to invest in order to increase your visibility on the market. Some say that the more you spend the more results you will obtain. Sometimes it is true, but it depends on the nature of your business, your current growth, your product/services and many other factors. Hence, it is not only about money but also about how smart you are when choosing the marketing strategies.

Seven Hot Advantages of Using Mugs as Promotional Items

August 29, 2012 at 15:18

Promotional mug in use

In terms of advertising a business, there is no argue about the positive impact of using promotional items during any campaign. In the past decades, companies have taken advantage of the benefits brought by promotional items such as mugs. This happens because mugs have two unparalleled qualities: they are very resistant and they have a permanent functionality.

Let’s be honest: we all have our habits when it comes to taking a break from the stressful world pace. Some people practice yoga, others prefer playing with their pets, but we all have something in common – we love to enjoy a cup of coffee or tea. This is why mugs used as promotional items will always be a surefire way to advertise a business or to build loyalty.

That must be the reason why mugs are in the top ten most popular promotional items sold in UK and all over Europe.

Selection of promotional mugs

The practicality of mugs makes them stand out from similar products. Let’s have a look at some of the qualities featured by mugs:

Top Children’s Promotional Products for Any Business

August 20, 2012 at 16:28

Promotional t-shirts for children

We all want the best for our children, whether we are talking about food, clothing or simply toys. One cannot put a price tag on the love we all share for our children, and this makes marketing that targets children a very tricky task. Why? Well, using promotional items for children can have a boosting impact on one’s business or it can ‘ruin’ it in a matter of seconds. First of all, you need to consider that the youth demographic has gained tremendous power over the last years, and yearly, up to $20 billion is spent on marketing that targets the youth market.

Therefore, if you want to use promotional items for children you need to keep count of two essential aspects:

Promotional Product Ideas for Pharmaceutical Companies

August 11, 2012 at 15:01

Gain loyalty from pharmacy clientsThe pharmaceutical industry has developed tremendously in the past years. As a result, the competition is also much harsher, and pharmaceutical companies need to elaborate powerful marketing campaigns in order to promote their products and their brand. The essential tool is any marketing campaign nowadays consists in promotional products. Affordable, highly visible and with a huge impact on the customers, pharmaceutical promotional items need to be chosen very carefully, especially due to the legal limitations.

However, pharmaceutical companies can still enjoy the countless benefits brought by promotional products. A solid marketing approach, quality products and gifts can truly work to win over customers and expand your business. You are practically offering your clients items they can use while you reach your marketing goals.

How to choose the right promotional product: The Magic Triangle

August 1, 2012 at 21:02

When thinking about which promotional products you should buy, the main focus should always be the person who will receive it: the potential customer!

With so many items to choose from how does one start to decide?

Advertising theory states that the more people see something the more likely they are to remember it (it´s no surprise for example that in the USA the biggest selling beer is Budweiser which is also the beer which is advertised the most!).

Since most business’ can’t afford to give out promotional items every week to the same clients to ensure they remember the company, the key to buying the right promotional item is longevity; and the key to achieving this can be found in the “magic triangle” of promotional items.