Long Live The Company! Perpetual Calendars and Effective Marketing

January 23, 2013 at 17:00

corporate time management

Businesses have always been about punctuality, short term planning, long term planning. Some might even say that time puts its marks on any business, simply because every move you make, any business decision you plan is closely related to a certain date and time.

So what if you don’t have a business? Oh, I could talk for hours about that! Our lives have become so filled with details, tasks, things to do, that we must use certain helpers to make sure everything is done on time. Kids’ swimming in a Thursdays, parent meeting next week, dinner with family on January 22nd … lots of details, one mind.

This is why perpetual calendars will remain one of the preferred promotional items for a wide range of receivers. There is one thing you need to know about a them: unlike the usual 12 month record, these agendas last forever.

In fact, PPAI (Promotional Products Association International) Research has suggested that around 80% of business and homeowners keep a calendar, so if I were you, I wouldn’t hesitate adding it on the list of promotional items for the future advertising campaign. If you are still not convinced, here is a good example of how perpetual almanacs work.

perpetual calendar as promotional product

3 reasons why

In the following, I’ll give you three reasons what makes a perpetual calendar better than the regular desk calendar when it comes to corporate gifts:

  1.  They last forever, not just one year like the classic calendars. For the Gregorian and Julian chronicles, the perpetual calendar usually consists in two main variations:
    - 14 one-year calendars, plus a table to indicate which one-year almanac is to be used for any year you choose.
    - Seven (31 days) one-month calendars and one/more tables to indicate which one is to be used for any given month.
  2. They are more durable, especially if you think of their long term purpose. They are made of clean metal designs, modern and easy to fit in just any location, from office desks to living rooms or bedrooms. Unlike paper calendars, that are fragile and easy to destroy (even by accident, like spilling a cup of coffee), perpetual ones are made to last.
  3. Image gain: They can indicate the fact that you are ready to invest in quality and durability for your clients. With prices ranging from few Euros up to 30 Euros, these gifts may require a higher expense, but a stylish aluminium perpetual calendar for example gives your business a sophisticated image. The wide ‘branding area’ ensures your name is always in front of your client.

Therefore, if you are planning to offer a perpetual calendar as a promotional item, keep in mind that your clients/receivers will be looking at your logo/business name/contact information for YEARS… instead of just the current year.

What if they don’t like it? Well, they will probably use the agenda as a gift, so… voila! A new prospect, a new client is added on the list!