How to choose the right promotional product: The Magic Triangle

August 1, 2012 at 21:02

When thinking about which promotional products you should buy, the main focus should always be the person who will receive it: the potential customer!

With so many items to choose from how does one start to decide?

Advertising theory states that the more people see something the more likely they are to remember it (it´s no surprise for example that in the USA the biggest selling beer is Budweiser which is also the beer which is advertised the most!).

Since most business’ can’t afford to give out promotional items every week to the same clients to ensure they remember the company, the key to buying the right promotional item is longevity; and the key to achieving this can be found in the “magic triangle” of promotional items.