Make your Mark with Branded Promotional Items

Branded Promotional Items: Attract and Retain Customers

Marketing and advertising are the cornerstone to a company’s continued growth and exposure to potential clientele. There are many ways to market your goods and services in order to garner product recognition. Internet advertising, print media, outside sales, inside sales, letters and referrals are just a few of the tried and true ways to extend market share within your industry. However, using branded promotional items is one of the best ways to attract new customers as well as retain existing customers. Not only will their use bring a sense of brand loyalty to existing customers but it will also add product or service recognition to those who are new to your company.

What exactly are branded promotional items? Branded promotional items are tangible objects given away to help publicize your company, typically including your logo or slogan. Research indicates that nearly eighty percent of consumers who have received branded promotional items that are useful to them could remember the company information when it came time to use goods or services within that industry and because of name recognition were more likely to use that company. The implications for additional business because of that are obvious.

Branded Promotional Items: Return on Investment

Certainly branded promotional items have a cost associated with them but so do most other advertising means. What is important to analyze is the return on investment. Fortunately most branded promotional items are relatively inexpensive on a per item basis, especially if purchased in bulk. The more you buy, generally the less it costs per item. If your initial investment in branded promotional items yields an increase in business and subsequent increase in revenues, the cost is well worth it.

When choosing branded promotional items, it is best to consider items that will be useful or interesting to the end user. Traditional items that have been frequently used include pens, coffee cups, post it notes, magnets, mouse pads and apparel such as T-shirts and collared shirts. However, more companies are choosing to go with some unique items that are more eye-catching and a bit more unusual. Items such as playing cards, stress balls, puzzles, flash drives and keychain flashlights are useful and appealing as well as memorable.

Using branded promotional items are an effective way to promote brand recognition and brand loyalty. They can be used with existing customers as a means of saying thank you for using your products or services. They can also be used at trade shows or as giveaways to potential clients as a sales tool.